The other day I was considering life without Google Analytics. It’s great and all, but how great would it be if I could build it myself for my next web project? And even host it on my own servers…. Yeah, that’s just dumb. I’m sure most developers out there have zero time to be re-inventing web analytics. Web analytics will forever be handled by hosted services, whether it’s Google Analytics or one of the several dozen other services out there. It doesn’t get much easier than adding a new site to your Analytics account and sticking a few lines of code in your website’s footer.
Now, Google Analytics is great for keeping on top of your web traffic, but it does fall short when you need to track something else, like users, sales or errors. I can’t click a button to see what a specific user has done over the past week. How many times did she use a particular feature? How many times did she buy something else. How many errors did she run into and what was she doing at the time of those errors? Better yet, notify me immediately when they happen and show me details about the client and a trace of the error. For this you need something other than web analytics. This is why we created Loggr.
Just like Google Analytics, it’s a hosted service that takes none of your time to setup. You can track many projects under one account and share those projects with other people. There’s free accounts to get you up and running quickly. Unlike Analytics which deals only with web pages, you’ll get the best results from Loggr if you use it from all tiers in your project. We provide platform-specific libraries to make that a snap. Track events from your web pages, from your server code and even from other services critical to your project. Everything will be consolidated to a single event log you browse over the web or on your mobile device.
So consider using Loggr for your next project. Maybe you do or do not track application events already. You definitely should be! Either way there’s no reason to be building it out yourself, any more than building out your own web analytics.
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